Now that the initial buzz (and corresponding sales) for Nobody Told Me: The Cynic’s Guide for New Employees has died down, it’s time to start getting serious about the long term marketing plan. The big push this week is to get press releases to the local newspapers here in the greater Ceciltucky area (local resident does good), in Western Maryland (hometown boy does good), and to the Baltimore Sun, Washington Post, and New York Times (because my ego clearly knows no bounds). I’m willing to concede that this whole thing may just be an exercise in vanity, but a bigger part of me still feels like there’s plenty of room in the marketplace of ideas for another snarky, sarcastic jerk who you’d probably still enjoy having a beer with.
As for what comes after that, well, to be perfectly frank I don’t really know. Writing and marketing are two tremendously different skill sets. I have some raw skill in one and a touch of formal education in the other, but I’m not anywhere near a master of either. The part of me that writes because it’s what I enjoy doing would be happy to get back to doing that and ignoring everything else. Of course the part of me that wouldn’t mind making a few coins from the effort is still chomping at the bit to sell, sell, sell. As usual, reality is going to land somewhere in the middle and be guided at least as much by the limits of available time as by anything else.