Usually, I’m first on the boat when it comes to rolling out new and interesting tech. I’m still on the fence, though with Facebook’s new “location” service (and its cousin Foursquare). As much of a technophile as I am, I’m feeling a certain level of unease with the whole idea of mobile tracking. I mean I’m as much of a Facebook whore as anyone, but wow, that’s some serious self revelation.

Aside from the gee wiz factor, I just don’t know that I’m seeing that much utility here. Maybe if I were a 21 year old bar hopper, but as a typical suburbanite slob, I’m missing it. Tracking is pretty new on the mass consumer side of things and I know it’s been a real revolution in industry, so I’m guardedly optimistic that it will prove to be something just as powerful in the hands of the individual. Until then, I’m glad It’s an opt-in kind of thing.