1. Free gifts. As the amount of actual mail I need to send has plummeted, the number of organizations sending me “personalized address labels” as a “gift” has skyrocketed. It makes me wonder who’s running their marketing and fundraising department… and why they think this is a winning idea. I mean if you’re going to inundate me with junk mail, at least make it something that doesn’t stick to the blades of my shredder and give me an even worse impression of your organization.
2. Aggressive marketing of things I’ve already purchased. I bought a very nice marble urn for Winston. Since then I’ve been getting at least one email a week from the nice people at perfectmemorials.com offering me a wide range of other funerary items. This feels like another marketing fail to me. I mean urns aren’t exactly the kind of thing anyone need to purchase every week, right? I was very pleased with their service and the quality of the product I received and in time I would probably use them again as the need arose… but if they keep beating me about the head and neck with weekly messages in all likelihood I’ll go someone where else when the time comes.
3. Look at me-ism. There are few things I find more professionally unpleasant than people who demand attention for their ideas or presence in a room simply by virtue of position. Look, if I need a chief in the meeting, I’ll be the first one to invite them. More often, though, who I need is the person who actually does the work. If you need to be in a meeting just to feel important, maybe it’s time to check yourself.