I’m a news junkie. Most weekends, you’ll find the television parked on FoxNews, CNN, or SkyNews running as background noise while I go about the day. While I’m not selling short the importance of knowing why a fully-loaded Boeing 777 inexplicably disappeared three weeks ago, I’m going to go out on a limb and say that at this point, we don’t need 24×7, wall-to-wall coverage of it as a news story. In fact, I’d go so far as to posit that “nothing new to report” is the antithesis of “news.”

Like any other television outlet, the news channels aren’t so much about their content as they are avenues to put consumer’s eyes on advertisements. Even after three weeks, apparently the missing airliner story brings in the viewers, so that’s what they’re staying with. As with most stories of this type, the fact that it’s still commanding the top over every cycle says more about us than it does about any of the news outlets. Still, I’m a little curious what else has been happening on the planet while we’ve all been busy looking at grainy satellite photos of a decidedly empty slice of the Indian Ocean.

It feels like a fair guess that there might be one or two other vaguely important things going on somewhere. I’m sure right now this story feels like the most important issue in the world for the friends and family of the people who are still missing, but for the rest of us, it’s starting to feel a lot like rubbernecking… and that’s just tacky.

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