Maybe the worst thing you can do in a room full of people who analyze and evaluate information for a living is walk in and show them a presentation while telling them that you don’t know how the data was processed to arrive at the stated conclusion you want them to believe. Most of us are already cynical from long years of having people try to convince us that “this time is different” or “shit doesn’t stink and I have a comprehensive study to prove it.” When you, the peddler of snake oil wrapped in a pretty PowerPoint covering, basically tell us that the scores are made up and the points don’t matter all you’ve really said is you’ve wasted an hour of our time. You see, that’s what happens when you pass along data that’s impossible to validate, from sources that are impossible to verify. Now that might not have been your intent, that was most assuredly the result.
In this line of work, credibility is pretty much the only coin of the realm. Once it’s lost, it almost never comes back without a massive effort and wasting even more time. It’s my estimate that avoiding that path from the outset is the better, more practical, course of action.
But what do I know? I’m just a guy sitting here with 105 minutes of his life gone today that he’s never going to get back.