If there’s anything more thankless than going in to the office and trying to get some work done on the day before Thanksgiving, it’s got to be posting a blog later that same night when it’s virtually guaranteed that absolutely no one is going to be paying attention. The only thing in my favor is that here on the east coast we got the first snow of the season, so many potential readers might just be sitting the night out at home. I’m not holding my breath on that, of course, which is why you’re reading this process piece instead of seeing anything remotely resembling meaty content.
After more years that I want to think about, I really do have a sense for how scheduling drives the number of posts. It’s a blessing and a curse since it means sometimes I’ll withhold some good writing until I know more than a few people will be paying attention. It also drives the fact that I almost never post on Friday and Saturday. Sadly the world has better things to do on those days than listen to another blow hard ranting on the internet. I’m not selling any advertising here, but still it’s nice to know that what you write has got a fighting chance of being seen… because no matter how much noise we make about writing for ourselves and not for an audience, we really, really want the audience.
So as you’re sitting there, toasty warm in front of your pre-Thanksgiving fire, sipping your nog (or whatever it is you’re supposed to sip at Thanksgiving), think of the poor harried bloggers out there smashing away at their keyboards and wanting nothing more than a few more people to drop by their site. Take a little time tonight and poke around WordPress or Blogger and there’s a good chance you’ll run across someone whose voice you need to hear. It’s a jungle out there, but there are some incredibly good writers too who are just churning it out for the love of our particular game.