Whoever it was that came up with the idea of autoplaying a video as a website opens should rot in hell right next to the guy who invented the pop up ad. For most sites I’m fully understanding that generating income from ads is how you make your money. Running a website and keeping up content isn’t an inexpensive proposition. I spend $50 a year out of pocket to keep the lights on here in my little sector of the web. I could be ad driven and defray some of that cost, but I’m determined that it’s just not worth it. Ad free content is, in my opinion, better for the reader as well as for the writer.
Usually this is something that would wait for the weekly roundup of WAJTW, but it doesn’t feel right to pile it into a list with three other things when it is so patently obnoxious. I’ve steadfastly avoided downloading ad blocking software because I know that even on the internet everyone has bills to pay, but with the ever increasing intrusiveness of your ads, I’m only another few bad experiences away from giving up my scruples and loading up some software to kill off as many of these ads as possible.
Site owners need to find a better model. No matter how good your content is, if I have to deal with an advertisers video yelling at me with no apparent off switch or pop ups that take up two thirds of the screen space, I’m not interested enough in what you’re saying to wade through the mess to look at it. Maybe it’s too much to ask, but if advertisers designed spots that were somehow compelling instead of just being annoying maybe I’d actually click over and have a look. As it is, I’ll just close the screen and go find my content elsewhere.