It’s “Giving Tuesday.” What I’d usually be doing right now is sitting down and making donations to the four or five organizations I wanted to throw my support behind this year – Usually it’s some combination of the Chesapeake Bay Foundation, the World Wildlife Fund, International Fund for Animal Welfare, the SPCA in Maryland and Delaware, the Cecil County Animal Services office, and BARCS in Baltimore.
What I am doing right now instead of that is sitting here looking at 45 emails asking for money from every organization I’ve ever donated to and several that I haven’t. A number of the emails are from the same couple of groups.
Look, I was planning to give to some of these guys today anyway, but right now I’m throughly agitated by the amount of pointless spam they’ve launched at me. Some might say that’s a petty reason for withholding donations. That’s fine. Call me petty. I don’t need to see an email from some of them every 60-75 minutes to know they’re doing good work.
So instead of this media blitz opening my wallet, all they’ve managed to do is make sure mine stays shut today. Maybe I’ll swing back to them in a few days. Maybe I won’t. That’s going to depend entirely on how many more emails they dump into my box over the next week or so. The couple who spam me least are fairly likely to win the day.
For the love of all things good and right please help these folks with better marketing ideas than “hey, let’s send out a shit ton of email?”