It’s new iPhone day here at Fortress Jeff. I won’t even speculate on how many this makes. It’s been a lot. 

I think now the yearly trade in has just become habit. If it’s fall, it must be time for a new phone – especially these last few years when Apple has gotten very slick with their trade in process. My new phone showed up. In a few days an empty box will arrive to send my old phone away and the whole thing is mostly seamless.

Just like that, Apple has convinced me to go ahead and lease a phone in perpetuity instead of just buying one outright and running it until the wheels fall off. It must be a pretty nice little monthly income stream for our friends in Cupertino. 

More power to them. Every year I get a slightly better camera and a little snappier performance and in exchange, Apple gets a gently used year old phone they can recondition and put back on the market. The added benefit to me is not needing to find an individual buyer, or work with a 3^rd party reseller. Plus, no more needed to stand in line in all weather in hopes of snagging one of whatever limited number they send out to the local Apple Store on launch day.

Yes, it’s pissing money directly down the drain. Yes, I’m probably not using 1/10 of the ability of each increasingly powerful piece of electronics I carry around in my pocket. Both are completely valid arguments for why it doesn’t make sense to upgrade every 12 months. But here’s the thing… I don’t care.

Anyway, it’s new iPhone day, so if anyone needs me, I’ll be over here trying to figure out what basic functions I need to relearn because the developers tweaked some seemingly minor bit of software. Trying to make my new phone beave exactly like the old one is, of course, half the fun.