1. Instead of sending me an email saying my statement is available, how about you just email me the effing statement and save me half a dozen clicks, a password entry, and hunting around your site looking for my statement. I know you’re trying to drive traffic to your craptastic site so you can generate more ad revenue, but you’re using a really douchy and inconvenient method of making that happen… and that virtually guarantees that I won’t even consider buying whatever your marketing geniuses are trying to sell. Sure, the email notice is better than paper, but just barely.
2. The Cloud. About a year ago, we suffered through a veritable avalanche of reminders “Make Sure to back up your C: drive to the cloud.” This week we’re suffering from a flood of equal and opposite reminders to go clean up the files we’ve stored in the cloud, it’s taking up too much space on the server. Sigh. Yes, networked storage costs money, but its not that much money. And really, being able to revive a document you worked on three years ago that’s suddenly relevant again is pretty much priceless.
3. Dogs. Most of the time, dogs are perfectly happy leading their lives of sleeping, eating, going outside, and repeating ad infinitum until the end of days. Every now and then, though, they decide to change things up… for absolutely no apparent reason. Or maybe it’s just me who can’t figure out why a dog would come into the kitchen after spending half an hour outside, grin at you (and yes, I’m quite sure she grinned), and drop an enormous deuce on the floor. I love these dogs like most people love their kids… but sometimes I’m amazed that anyone puts up with having the little heathens living in their home.
JEFFREYTHARP.COM 