I considered just leaving the body of this post blank to make my point more dramatic, but that’s not quite a fair assessment. I know some of the basics – like having a webpage and blog, using social media to get your message out, and even some old school tricks like punching out a press release. What I don’t know yet, is how to teach myself what I need to know about the business of marketing to someone other than your friends and fans on Facebook and whoever happens to stumble across your blog.

According to Google, everyone is apparently a marketing expert – or they’re trying to sell their own 16-sept program to super-powered sales. That’s fine. Everyone’s got to make a buck one way or another. It’s a little absurd to rant about someone shilling their own products when I’m spending so much time doing the same thing.

What I’ve found here at the end of the writing and publishing process, is the wide open, undefined space of “what’s next?” I’m going to try to spend some time in the next few weeks giving myself a crash course in marketing and sales… or at least looking around to see what seems to be working for other people in the same boat. Fortunately, I’m not the first guy to ever try doing this so there should be plenty of evidence out there of what works and what doesn’t. Still, I’m really wishing I would have paid more attention to that marketing class when I was getting my MBA. Stupid hindsight wins again.