And so it begins. The two weeks a year when I’m forced to put on a brave face and transform into a cheerleader, a producer, a confessor, a circus roustabout, a tyrant, and a Chatty Cathy all in the name of passing along some information that could just as easily be set loose into the world by putting it on a website.

“But that misses the personal touch,” they cry. Knowing how much money you’re going to spend and how isn’t enough. We can’t do without the networking, the back slapping, the crab puffs, and little finger sandwiches. Though they’ll howl just as loudly when we go back to charging $700 a head instead of giving the information away for free online.

COVID and the Plague Era has given me a great respite in that at least the last few iterations of this great dog and pony show have been online. No vast sea of party tents, no outdoor equipment displays, no tickets, no 700 extra people jammed elbow to asshole in an auditorium to listen to presentations they could have heard just as easily from home. Next year might be back to “normal”… and that’s a threat that hangs over me like a goddamned death sentence.