As is so often the case when technology makes a great leap forward, I’m late to the party.
Until a few weeks ago, there I was, happily curating various playlists in iTunes the same way I’d been doing since the second generation iPod came out. I know. I might as well be here confessing I was still using Winamp to whip the llama’s ass.
Anyway. I’d been doing it that way for so long it was dead easy simple and reliable. It probably helped that I was mostly listening to the same music that’s been on my playlists for 20 years with only the occasional infusions of currently popular stuff. It wasn’t as if these playlists demanded a lot of time.
Lately, though, I’ve been a bit enchanted with a couple of artists – several with extensive catalogs – and I wasn’t particularly eager to buy up a few hundred dollars’ worth of digital albums to round out my collection on iTunes. Here enters Spotify with its three months for free introductory offer. Almost as if the great marketers in the machine knew the issue I was having and were prepared instantly to offer a $10 a month solution to get me out of that particular jam.
I still think owning the media is the preferable mode of doing things. Going to just owning the digital copy from owning the physical disks was a big step for me. Signing with Spotify and suddenly not owning any of it at all was something of a quantum leap. I still don’t love the idea that content can disappear or be edited instantly, but for sheer convenience, the streaming world really is hard to beat.
I am, somewhat begrudgingly, a fan.