The death of downtown is greatly exaggerated (probably)…

I read an article this morning that more or less decried the death of the downtown business district due to the continuing popularity of remote work. The percentages cited are hard to get around. 

The city I’m most familiar with, having spent three years commuting into DC five days a week for three years back in the early stretches of my career, it looks like the in-person workforce is about 65% of its pre-pandemic high. Back when I worked in DC, my regular commute involved a 30-minute drive, a 40-minute Metro ride on the Green Line, and a 10-minute walk. So that was an 80-minute one way trip under perfect conditions and assuming I left the apartment no later than 5 AM. That time could easily double if there was even the hint of trouble on 95, 495, or the BW Parkway. The trip home in the afternoon? I never made that in less than 90 minutes and the worst day was 3.5 hours from door to door. 

You’ll forgive me, I hope, if I’m not surprised that the average employee isn’t knocking down the doors to get back into their downtown cubicle, burn up fuel, buy expensive downtown lunch, or generally feed the beast when they don’t need to do those things as part of getting their respective jobs done. It’s not captured in any of the articles or studies I’ve read, but if the downtown businesses that supported armies of office workers are losing out, it feels intuitively like there should be a corresponding uptick in the money being spent by these workers at the shops and stores closer to home. Those are more diffuse, of course, and necessarily harder to track. They’re not the story that the big players want to tell.

The death of the great urban downtown is, I suspect, being greatly exaggerated… but maybe there really is a crack in the idea that downtown must be synonymous with gleaming office towers only occupied from 7 AM to 7 PM five days a week. There really is a better way… of course that would involve real estate investors and management companies spending some money to bridge the gap between what was and what will be. Whether they’ll want to do that instead of just paying for bitchy articles about how much better it was when office buildings were full remains to be seen.

The virtue of big boxes…

I don’t generally spend a lot of time perusing through Salon, but an article ended up in my news feed today that caught my attention. The rise and fall and rise and fall cycle of the American downtown is something I find endlessly fascinating – particularly why some communities can make their stretch of Main Street thrive while others never manage to clear the tumbleweeds.

Today’s article, like so many, place the blame on our friendly neighborhood “big box” retailers. I don’t doubt that they create a business environment where it’s awfully hard for the average corner store to compete. Volume pricing and favorable tax incentives to bring jobs to a community are hard to overcome. The piece that no one ever seems to discuss in detail is the shopping habits of the average American.

Of course I would never consider myself average, but if I use my own experience by way of example I find that the time I want to allocate to shopping for weekly essentials is pretty damned limited. If I go to the magic big box, I can find ample parking and pick up everything from spark plugs to underwear to fresh fruit and be on my way home in well under an hour. If I’d shop for the things on my average weekend list at small local businesses it would take three times that long because I’d have to make at least six separate stops, look for four or five parking spaces, wait to check out six times, and then go somewhere else when one of those retailers doesn’t have a specific item or brand I want. That’s not a slam against small business. It’s just the reality I’ve experienced.

I don’t hate small businesses by any stretch of the imagination, but if they want my business they need to deliver something I can’t find at the big box – there’s a shop here locally that sells fresh roasted coffee of fifty or more separate types and styles. They get my business because I’m willing to suffer a little inconvenience for a superior coffee experience. As for the anything else on my list, it’s not a matter of looking for the best, but rather simply a matter of time. The virtue of the big box is that even if it doesn’t always save me money, it saves me time and that counts for a lot.

Time is the most limited resources any of us have and the less of it I have to spend shopping – whether for bread and eggs or for a new car – the happier I’ll be with the entire process.