AMA: Tell me about your ebook…

Editorial Note: I stumbled on a few “Ask Me Anything” questions I got a few months ago and had completely forgotten about. Over the next week or two, I’ll do my best to work them in to the schedule.

Tonight’s AMA question is another posed by someone I’ve Identified as LS. LS asks, “Kindle books… how many titles have you published, how many have sold, how you decided to set prices and whatnot?”

That’s not as straightforward a question as it might seem at first glance. To cover the basics, I’ve got two formal ebooks published under my own name. The first, Nobody Told Me: The Cynic’s Guide for New Employees, is my treatise on what it means to be a youngish employee in the bowels of a giant bureaucracy. It’s still one of my favorite efforts to date. The other primary ebook I have up for sale is Retribution: Chasing Hearts and Minds. That’s my first foray into proper fiction – and one that I hope gets a follow-up sooner rather than later. I’ve actually got that next installment “sort of” outlined, but haven’t forced myself to sit down and do the hard work of putting words on paper.

I’ve also done a bit of short story writing under a pen name that, for the time being, is not a topic for public discussion. Writing under a name other than your own is a remarkably freeing experience and lets you dive into topics and ideas that you wouldn’t otherwise explore. I’ve made a conscious decision to largely keep me and my alter ego completely separate for purposes of discussing what I write about on a regular basis. Although I’m not ready to drop that veil just yet, for purposes of answering this AMA, I’m including the sales totals from these 15 or so other short stories.

I try to be “platform agnostic” when it comes to sales. I’m happy using Amazon, Barnes & Noble, Apple, Smashwords, and a dozen or more other small e-retailers. Without making this post into an enormous spreadsheet of sales figures, between all my titles and across all print and electronic platforms I’ve had 1905 total sales and earned near enough to $1,450 in royalties.

That’s not setting the world on fire in the publishing business, but I’m proud of those numbers because it’s something I carried through every step of the creative process and convinced people to pay real money for. It’s a deeply satisfying experience.

When it comes to price, I keep it simple. For ebook buyers short stories go for $.99 and the longer works for $2.99. Paperback copies come in at $7.99. Those are pretty much the lowest prices allowed by the retailers unless you’re running a giveaway promotion. I realize that I’m competing against a host of people who have jumped into the epublishing world over the last five years. My logic there is that I don’t have a built in audience and can’t expect anyone to pick up something I write over any of the thousands of other “no name” competitors. I never wanted price point to be the factor that sent someone over to the next guy to find a bargain.

I’d love to spend a little time talking about what might be next, but the reality is I’ve got seven different files sitting on my desktop right now in various stages of development. One is ready for final editing. Most are somewhere between notes or rough outlines and fully fleshed out written chapters. Some are “mine” some belong to my alter ego. What I work on largely depends on my mood. It’s not exactly an efficient way to operate. It might not even be an effective way to operate. Fortunately, since I’m doing this more as a way to blow off stress and be creative, the need to be effective or efficient isn’t exactly a driving force.

I love writing and get a real charge out of seeing someone pay money to read something I’ve come up with. At heart, though, I still mostly identify as a half-assed blogger so it’s safe to assume that the lion’s share of the day’s word count is going to keep pouring out on these pages for the world to see at no additional charge.

You’re welcome.

A more gullible mark…

I’m not an ad man. Marketing is the very last thing in the world I would turn my considerable brain power towards. I’m just not that interested in begging and pestering people into doing things. Being a cynic by nature and long habit, I’m always a little skeptical of what people who do marketing for a living tell me. Actually that’s not true. I have a tendency not to believe any words that slither past their forked tongues. I just assume they know that’s an occupational hazard of being professional liars.

How I know you’re not a very reputable (or at least a very good) marketing firm is when you call my mother trying to reach me to discuss “exiting opportunities for marketing your book.” I lived at the old homestead long enough that I’m sure my name will forever show up in the public records next to a phone number where you haven’t been able to regularly reach me since 1998. However, there are surely plenty of other bits of information in that same public record that indicate that hasn’t been my phone number in quite some time. I’d expect even a half-assed marketing firm to be able to noggin that out for themselves before picking up the receiver.

I’m not going to call out this company by name, because I won’t give them the benefit of even the barest level of free publicity for themselves and whatever scam they happen to be running this week. Suffice to say I’m not interested. I might have at least been willing to look at options if they had availed themselves of any of the 647 other ways to get in touch with me, but since they opted for the easy and obviously wrong approach, I’m afraid they don’t even rate sufficiently to justify a personal rejection.

Although I appreciate your contacting the Jeffrey Tharp Childhood Home, Library, and Gift Shop, it’s not owned and operated by complete effing morons so I’m afraid you’ll have to go out and find yourselves a more gullible mark.

On tap…

I know a few weeks ago I promised a new fiction project was in the offing. I haven’t forgotten about that. It’s safe to say the preliminary research and reading have taking a touch longer than I anticipated, but it’s still there on the agenda. I’ll try to make a fresh start of it after the inevitable mayhem and chaos that surrounds the last days of December. I’m not even going to even try putting a date on when that little gem might be ready to see the light of day.

Lest you think I’ve spent the last month dithering about to no good purpose, I do have a touch of good news for what’s on tap in the coming weeks. What Annoys Jeff this Week: 2013 in Review is coming along nicely. With plenty of fresh, snarky commentary, I’ve spent a lot of time tweaking, correcting, and generally updating each post to make it the very best level of vaguely hostile I can manage.

Assuming I don’t fall down and hit my head on something hard or develop the same debilitating sickness that laid me low last Christmas, I expect to deliver up WAJTW:2013IR for your New Year’s Day reading pleasure (plus or minus a few days). My best guess is the final cut will weigh in around 23,000 words and with all of the spelling, grammar, and usage corrections I’ve been making, the whole thing should be downright readable… something that doesn’t matter all that much when you’re blogging, but that paying customers seem to put a premium on for some reason.

All that’s left to do is finish editing October and November, finish writing December, write the intro, design the cover, and then upload everything to the interwebs and hope it all looks good together electronically. Sigh. Maybe I should reconsider that first of the year date.

What Annoys Jeff this Week: The Movie

WAJTW 2012 - Cover ImageOK. I lied. It’s not a movie, but it is a book… and that’s like a movie, except for the part where there aren’t any moving pictures or dialog. You can still look mindlessly at the screen while jamming your face full of over-buttered popcorn and overpriced snowcaps, so it has that going for it.

I’ve been posting over the last few days as What Annoys Jeff this Week: 2012 in Review becomes available through the various retail sites, but since nothing is ever official until it shows up on the blog, I just wanted to let you know that you can now get your very own copy from Amazon, Barnes & Noble, and Smashwords.

For those using some of the more esoteric e-readers, WAJTW: 2012 in Review will also be available (through Smashwords distribution) from the iTunes, Sony, and Kobo eBook stores in a few weeks.

Decimating whole forests…

I can’t imagine how this process would work back in the olden days when books were written and published on paper. Every time I turn around, there something I want to change, an error that needs fixed, and a new draft version number going up on the big board. If I were trying to do this even ten years ago, I would have slaughtered entire forests single handedly… and that would have still been with the help of a good solid word processor. The thought of what it might be like using a typewriter is just too sad for me to contemplate.

I think I could do nothing but edit every day for a month and still find things that aren’t quite right. As it is, I’m hungry, my eyes are sore, and my fingers hurt. And in the back of my head I know there are still mistakes out there that I missed, but will be sure to find next time I read through a draft. It’s infuriating, really, but at the moment, I can barely focus on the screen so the chances of anything productive happening for the rest of the night are between slim and none. Clearly, Hemingway drank because his editorial staff was not nearly large enough to get the job done. What hope does someone way fewer editors and much, much, much much less talent have at getting it done right?