Justified…

You’ve literally had weeks to get your shit in order. There have been countless meetings in which all the materials have been changed, changed back, and then altered a dozen more times. But for some reason here we sit at 4:45PM the day before the goddamned meeting starts waiting on “final final” changes so we can go forth and kill a few dozen trees in this mad quest to build the Briefing that Saved the World.

Here’s the secret I’ve learned after sitting through, easily, hundreds of very similar gatherings of the great and the good: What you have written on the slides generally doesn’t matter all that much. Conveying information isn’t about the damned slides. It’s about what you say, how you say it, your body language, and the connection you can forge with the person you’re trying to communicate with in the few minutes you’re in front of them. By contrast, 75% of the handouts you’ve slaved over are going to end up in the trash can. If your audience is polite they’ll at least wait until they’ve left the room to throw them away.

I’ve often theorized that if people knew how much time (and salary dollars) were wasted in the endless transition of “happy” to “glad” or trying to pick out just the perfect shade of blue, they’d rise up in bloody revolt. They’d be well justified.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s