After scrolling through my twitter feed and Facebook timeline this afternoon at lunch, I’ve come to the not-particularly-surprising conclusion that social media isn’t fun any more. Maybe it never really was fun, but it was once new and interesting and held loads of promise of being the for people to communicate in the new century. Now it’s become something more like a never ending grudge match of who can shout loudest, post up the most toxic memes, and get the most reverb from their echo chamber of choice.
Although I have occasionally learned new things thanks to a random post on social media, I can’t think of a single time that Facebook or Twitter have gotten me all turned around on an issue. The way in which we discuss our politics or other issues of the day on these platforms leaves me wondering if anyone has every actually changed their mind based on what they hear and see. It feels more like the perfect tool for those with their minds largely made up to entrench and find others who agree with them.
Look, I know I’m as, if not more mouthy and opinionated than the next guy… so if I’m managing to glam on to the idea that beaming these electrons back and forth at one another is an exercise in futility maybe there’s a thin layer of hope that things could improve. Given the absolute and total rage being thrown by the left and right and the moment I don’t see how any of it ends well. Maybe seeding that kind of division is the point of the whole exercise. If that’s what our benevolent electronic overlords were going for, well played.
I follow a lot of really dissimilar people on Twitter. Politicians, comedians, real life friends, actors, talking heads, meme accounts, porn stars, bakers, and candlestick makers are all on the list. I follow them because I find them either entertaining, informative, or fun to look at. For me, Twitter is the electronic equivalent of walking down the street and hearing snippets of the conversations taking place around you. It has the decided advantage of not requiring you to be out walking an actual street interacting with actual people.
What so many of these seemingly dissimilar individuals appear to have in common is the swift and violent reaction to any comment or re-tweet with which they happen to disagree. I saw at least three posts this morning before 6AM that had some variation of “come at me, I’m itching to hit the block button.”
Sure, you’re perfectly free to block or unfollow someone at any time for any reason under the sun or for no reason at all. I post what I want, like what I want, and almost always give everyone else as wide a berth as possible to do the same. More and more, though, it feels like net denizens are just roving their feed looking for either a fight or an excuse to display how offended they are. Hey, feel free to swing that ban hammer till your heart’s content. It just seems to me there are better and more entertaining and productive uses for social media.
But I’m just a guy sitting here, so do whatever I guess.
1. Perception. Working for our Uncle lo these many years has given me an odd relationship with money, particularly with my perception of what constitutes a “large amount” of it. Sure, in my personal life $100,000 is a big number. It’s almost twice what I paid for my first place. In my professional capacity, though, throwing out round numbers in the tens and hundreds of millions is the rule rather than the exception. That’s why having long drawn out conversations about spending $100k makes perfect sense to my tax paying soul, but drives my professional self to madness. In the overall scope of the budget it’s barely a rounding error and I’d just like to get on with other stuff.
2. Facebook. I secretly suspect that we all have a love/hate relationship with Facebook. It turns out due to a recent policy change, my blog, hosted on WordPress, is no longer allowed to communicate directly with my Facebook profile. What I use to be able to do with one click can now conveniently be done with about twelve. I do love it when technology is used to make simple tasks even harder to do. I also enjoy it when the solution to having a handful of bad actors exploit a feature is to terminate that feature for all users. Look, I know Facebook is a “free” platform and they can do what they want, but honest to God at some points their tweaks and “features” are going to drive one to ask if it isn’t just easier to interact with the other platform instead.
3. The Privilege Police. I have a bad habit of browsing the comments when I read news articles or opinion pieces. I’d probably be far less agitated by the news if I’d stop doing that. On one recent article, every 3rd comment was some variation on “this was so written from a place of privilege,” as if that were somehow sufficient reason to invalidate someone’s opinion or personal experience as detailed in an article written from their point of view. It feels patently ridiculous to assume every American, living and, dead has had the same American Experience. I feel not one ounce of shame about where or who I’ve come from and will continue to tell my story from my perspective no matter the gnashing or teeth and rending of garments it may cause the Privilege Police. After all, they are perfectly free to write an article addressing the same topic or experience from their point of view. Apparently creating original content is harder than just sitting at the keyboard being offended by every damned thing.
I started working in my little corner of this big, faceless bureaucracy almost seven years ago. In that time, I’ve had nine different direct line bosses. With a bit of rounding that means I can expect to see a new boss approving my leave requests and fussing over my use of passive voice every nine and one third months on average. Breaking in a new boss is something of a process. Personally, I strongly oppose asking anyone to do that consistently every nine months.
Because life in the bureaucracy resembles farce almost as much as it does tragedy, it’s not all bad news. The new boss that I found out about having this morning has been my new boss on three other separate occasions during these last seven years. At least he’s a known quantity to me and me to him. It smooths the rough edges of the transition a bit.
Still, when the powers that be are making a big pitch for “earning back the trust of the employees,” a surprise reorganization first thing on Monday morning doesn’t exactly instill confidence. With Communications with a Capital C right there in the name on the sign, you might think that would be a skill we’d try to practice from time to time.
There’s nothing like the sobering presence of death to help bring your day into focus. That great equalizer of men and kings comes to us all in time. It’s one of the very few common truths that we all share between us – the grand irony of that being that it’s one of the few things we as a culture don’t talk about in anything more than a whisper.
Despite the outward appearance of building briefings and fidgeting with memos all day, what I’ve really been doing is processing; adding new facts to what I think I know about the world and the people in it. What I really came up with is that on balance I’ve been a bad friend to so many who have deserved better.
We grew up together or grew into adults in one another’s company. We met for a time and parted company. We shared secrets deep or dark. We laughed, cried, then laughed again. We took long draughts from the tap in crowded rooms or passed hours in companionable silence.
Life happened. We moved on or moved apart. We had kids or didn’t. Our careers took us around the world or brought us back home to the mountains. We had different politics and wildly diverging interests.
Even though Facebook helped, we did a shit job of keeping in touch and staying engaged. That’s the part that hurts – the ease with which we could have picked up the phone or sent an email, but didn’t because there would be time for that tomorrow or the day after. Maybe we’re all wild eyed optimists believing against all outward evidence that there will always be a tomorrow.
I’m a bad friend. I freely admit it. I’m the first to want to race home from wherever I am and whomever I’m with and slam the garage door shut. I should have done more to keep the lines of communication open and didn’t.
Know this, though, if you were my friend, you are my friend still. Despite years or circumstances I think of you often – and mostly smile or chuckle at the thought. I may occasionally roll my eyes. In my mind we’re all still at some vague age between 17 and 23 and have only been parted for a moment no matter how the years have intervened.
I carry you with me always. In the moment that doesn’t feel like much, but it’s something and occasionally something has to be enough.
It’s been a lot of years since my undergraduate communications course, but I remember a few tidbits from that long ago class. The most important of those would seem to be that communication, no matter its form involves both the person “sending” the message and the person or people “receiving” the message. In the absence of the sender, you’re just someone listening to dead air. In the absence of a receiver you’re just talking to yourself.
In the mad dash of social media to tell us who’s standing and who’s kneeling, it’s been pointed out by more than one of the people in my feed that the “intended message” of the players to choose to kneel is being largely ignored or misinterpreted . Therein lines nearly every problem with communication. While original intent is important what’s more important is crafting and delivering your message in such a way that it is “heard” by the receiver in a way that matches what you intended them to hear.
Any halfway decent public relations firm could have told the knee takers that a protest centered around the national anthem would draw attention to the cause – but not the kind of attention the sender might want. Despite the old saw, I’ve never been of the opinion that all press is good press. No matter how well intentioned (and I’m not personally willing to even concede that point), kneeling during the national anthem was bound only to attract controversy. Once it did that, the actual intended messages became entirely academic because it was buried under the weight of those rejecting the message because of how it was delivered / how it was received.
My advice? If you’re making millions of dollars a year and are bound and determined to have your voice heard, spend a little money with your favorite public relations professional. Let them help you craft the message and the delivery vehicle. Laying out a few dollars up front so you can shape the dialog instead of inflaming a substantial percentage of your fan base seems like it would have been money well spent in this case.
You’ve literally had weeks to get your shit in order. There have been countless meetings in which all the materials have been changed, changed back, and then altered a dozen more times. But for some reason here we sit at 4:45PM the day before the goddamned meeting starts waiting on “final final” changes so we can go forth and kill a few dozen trees in this mad quest to build the Briefing that Saved the World.
Here’s the secret I’ve learned after sitting through, easily, hundreds of very similar gatherings of the great and the good: What you have written on the slides generally doesn’t matter all that much. Conveying information isn’t about the damned slides. It’s about what you say, how you say it, your body language, and the connection you can forge with the person you’re trying to communicate with in the few minutes you’re in front of them. By contrast, 75% of the handouts you’ve slaved over are going to end up in the trash can. If your audience is polite they’ll at least wait until they’ve left the room to throw them away.
I’ve often theorized that if people knew how much time (and salary dollars) were wasted in the endless transition of “happy” to “glad” or trying to pick out just the perfect shade of blue, they’d rise up in bloody revolt. They’d be well justified.