A big part of my philosophy of project management can be distilled down to one simple rule: Never have a meeting when an email will do. I conservatively estimate that on any given project that eliminates approximately 95% of meetings that otherwise would have taken place. 

There’s a catch, of course. Periodically, the Gods on Olympus sneak into their questions about the status of whatever project interests them in the moment an inquiry like “When was the last meeting on this?” I can tell you from experience that the answer they’re not looking for is, “Uh, I think we had a meeting about three months ago.” 

It won’t matter to them that you’ve got full command of all the pertinent information. It won’t matter that you’ve checked in weekly or even more often with all the people developing content and know that everything is on track. The only thing that will matter is that you haven’t had a meeting. You’ll never convince me that this minor obsession with meetings isn’t one of the big driving influences of why so many bosses are still hellbent on putting asses in cubes. Then, not only can they ask if meetings are happening, they can walk past and see people crowded into a conference room – pure management bliss.

Even though it’s not strictly necessary, I’ve been running a meeting once a month since before the new year. At least that way I can say with a straight face we’ve had meetings. Now that we’re closing in on the curtain going up, I’ve switched it to weekly meetings – because inside the 30-day window Olympian interest can become intense. At least I can tell them that, yes sir, of course we met on that just a few days ago and be 100% honest.

What I won’t mention, of course, is that these weekly meetings never take more than 20 minutes. In fact, today’s lasted a grand total of 21 minutes and conveyed exactly three new bits of information that I’d already sent out this morning by email. We’d have put up a better time but there were one or two technical snags that cost precious seconds.

But, by God, now we’ve had a meeting about it and nothing makes officialdom happier than knowing there was a meeting. I’ll shoot to get next week’s down to sub-15 minutes times. I feel like that level of success is really within my reach.