Saturday morning I discovered that my local Apple Store had in stock availability of their new flagship, iPhone X. I wouldn’t usually venture anywhere near a mall two days after Thanksgiving, but the desire for new and shiny tech got the better of me. Stunningly, I arrived five minutes after the mall opened and parked within 20 yards of the door. It seems that their “holiday hours” are poorly advertised and almost no one realized they were opening an hour early. Fine by me.
I was an AT&T cellular customer since back in the mists of time when they were known as Cingular. I was generally a satisfied customer, too – until I moved to Fortress Jeff, which is located in a black hole of their coverage map. I could make and receive calls over wifi, but when wifi was down, my cell was pretty much an expensive paperweight. Unacceptable. With this change of phone, I wanted to make the jump to Verizon, who neighbors promised had at least a bar or two of coverage even the local power and cable is out. It happens more often than you’d imagine out here at the end of the transmission line.
Without going into details, I’ll just say that AT&T, Verizon, and Apple corporate policies all threw up roadblocks to converting from the Apple Upgrade Program under AT&T to the same program under Verizon. The guy I was working with, though, was an absolute bulldog and took the problems first to the floor manager, who was as confounded as we were. The floor manager then elevated the issues through two layers of management “in the back.” Finally they decided there was actually no way to get from Point A to Point B using existing policy and procedures. That’s they point where one of them decided “we’re going to break the rules” to make the sale.
I can’t say for sure if any rules were broken, but if the number of Apple employees standing around looking concerned while they fiddled with various entries on their tablet is any sign, they were certainly doing something unusual. In the end it took six people and almost an hour to make the sale.
It wasn’t quick and it wasn’t seamless, but in the end I walked away with exactly what I wanted. I appreciate that level of tenacity when the easy answer was “we can’t.” I appreciate it even more when I’ve got two bars of service when the wifi’s off. Well done, Apple. It’s a wonderful lesson for other business out there that customer services really, truly doesn’t have to suck.