I can see from the outcry that’s been consuming the world wide interwebs this afternoon that Google must have done something that someone, somewhere decided was evil. Yawn. So what? Google is a multi-billion dollar company working hard to build additional value for its shareholders. Google might own and operate file sharing and storage sites, a ridiculously reliable (and free) email service, blogging platforms, online productivity tools, social media and gaming sites, and its own phone company, but don’t think for a minute that any of those things are really Google’s main business line. They provide all of these things at no monetary cost to the consumer because they are, ultimately, in the sales and marketing business. Their business model involves nothing more scandalous than matching up buyers and sellers for just about any product or service you or I can imagine. Instead of the targeted billboards and newspaper inserts of yesteryear, they use giant server farms and targeted web ads, but it’s really just using a modern means to achieve an age-old end.
The internet isn’t your house. What we’re doing here isn’t happening behind closed doors, especially when we’re not the ones who own the servers, routers, and other equipment involved in bringing the world together electronically. We certainly have an expectation that companies will make diligent efforts to protect our personally identifiable information like social security and credit card numbers or our account passwords, but expecting an ironclad veil of privacy surrounding our online habits and interaction is, in a phrase, dumber than dog shit. Here’s some helpful advice from your kindly Uncle Jeff: If you don’t want people to find out what you’re up to, don’t do it online. I promise that Google, Facebook, the deposed Nigerian prince, your long lost cousin from Dipshitistan, and possibly the CIA are watching.