Hey, I know from experience that sometimes logistics can be hard. Getting an item from Point A to Point B in the right quantity at the right time can take a bit of work. When the chips are down and time is a factor, I’m glad I can count on the prowess of the United States Postal Service to let me down hard.
But seriously, an item I ordered landed in Philadelphia last Saturday. In the four days since it has been transferred to Hyattsville, onward to Baltimore, from Baltimore to Washington (where it rattled around the Regional Destination Facility for 6 hours getting scanned repeatedly), back to Baltimore, and reverse coursed back to Washington where it has been sitting since 7:34 this morning. But I suppose I should be confident in the big bold promise of “Delivery by 29 November.”
I mean it’s not like the USPS has been charged with delivering mail and packages for well over 200 years now. Getting a little padded envelope from Philadelphia thirty miles down the road to Elkton is clearly one of the more logistically complex efforts every devised and executed by the mind of man.
Thank the gods that the package in question absolutely does not contain medications that in any way are responsible for keeping me alive.
Sigh. Apparently, in mail, as in war, even the very simple things are so very hard to do.
I’ve seen a commercial on television for the US Postal Service over the last few days. I’m going to set aside the fact that there has been a postal service in this country since the revolution and you’d be hard pressed to find someone who hasn’t at least bought a stamp or received a letter at some point in their lives and focus on what I really find odd about seeing the post office on TV.
The ad is clearly trying to drum up package handling business for the USPS; trying to remind their customers that they do more than “mail.” That’s well and good. The real issue of the thing is how they go about it. Whatever ad agency they paid millions to for this campaign didn’t focus on things like accuracy, on time delivery, or even cost. Instead they went an entirely different direction, literally having one of the people in the spot say the line “We’re going to be there anyway” while urging us to use them as our parcel deliverer of choice.
We’re going to be there anyway. It doesn’t exactly fill me with lofty visions or assurances of my package getting where it’s supposed to go. It feels like the barest step up from “Give us your stuff and hope for the best.” If they’re trying to swing my business away from UPS or FedEx, I’m afraid the post office is going to need to try something a little more confidence inspiring in their approach.
The truly disturbing part is that somewhere deep in the bowels of Post Office Headquarters, a committee of thoughtful and well compensated people thought that ad was right on point – the very best their money could buy. Maybe it was the least bad of several options, but still I think I’d have gone in a different direction. Then again, they got me to spend a whole 30 minutes thinking about the Post Office. Even if I’m not going to use them, that’s something.
1. Strike 3. With the USPS fighting for it’s life, one of the simple issues they could work on is get things from Point A to Point B when they say they will. The last three items I ordered online that were shipped through USPS all encountered inexplicable delays. Maybe I’m just finicky, but when I pay for second day arrival, I generally expect to get my items two days after I ordered them. It doesn’t feel like that’s an unreasonable expectation. I know it’s a trifle, but logging in to a website a day or two after the “guaranteed arrival date” and still wondering where the hell my package is is just infuriating and just one of the many reasons I don’t use USPS when I have an option. On time and to standard; that’s the way to build a happy customer based. What USPS is doing is pretty much just telling me that they’ve given up.
2. Mission: Impossible. When the assigned mission is to give a 3 minute presentation about what you’re working on, that’s what you should do. Actually, you should wrap it up in two minutes, thirty seconds to allow a moment for questions, but that’s not the point. What you shouldn’t do is ramble all over the damned world while everyone’s eyes glaze over in benign indifference. Remember, it’s called a “brief” for a reason.
3. Dropped calls. Cell phones drop calls. Since they’re magically connecting to far away towers without the benefit of wires, I’ve learned to accept that limitation. When using a land line to connect to another land line, there’s just no justification for dropping the call not once, not twice, not thrice, but four effing times in the span of 35 minutes. After attempt four failed to take hold for more than three minutes, I officially lost interest in whatever was being said. If it appeared to anyone that I had thrown my hands in the air like I just don’t care, well, there’s a good reason it looked like that.