1. The White House Press Office. I’ve never been a public affairs officer. I haven’t even pretended to be on at the behest of our wealthy uncle. Still, in my bones I know that setting up my principle with over a dozen phone interviews with a journalist who hates his living guts is probably not going to end well even if my guy is the most articulate bastard to ever give on the record remarks. You can make what you will of the president’s recorded statements, but whatever staff puke from the press office decided an interview series with Bob Woodward was a good idea gives staff officers a bad name… and that’s saying something.
2. Questions. Look, if there’s a point of contact listed and it’s not me, there’s really absolutely nothing I’m going to be able to tell you about whatever topic is on your mind. Maybe you should just go ahead and read to the end of the message and send your question to the person who’s actually running that program. You still might not get a good answer but it will be miles better than anything I’ll send you… and even if it wasn’t, going direct to that person would have kept you from making me take the time to drop you back in the proper lane. We all win, when you read the goddamned memo.
3. Risk. People, as a group, do a really shitty job of assessing risk. The way we respond to natural disasters like fires, floods, hurricanes, and tornadoes seem to bear that out. For as long as I can remember, summer in the west has been “fire season.” It’s also “hurricane season” along the Atlantic and Gulf coasts. In the long history of humanity, fire has scorched the western sections of the North American continent. Water has always run downhill, occasionally turning normally babbling brooks in the valley bottom into torrential rivers sweeping all before them. Every time a fire or a flood or a hurricane hit, we collectively look around shocked that such a thing could happen. Except none of us should be shocked at all. We built our communities in dry areas historically prone to fire, or we built them along the coasts or in bucolic valleys that are prone to flooding. We built there because the scenery was nice or because there were local jobs – but almost never because the area represented a relatively low risk to life, health, and safety. As soon as the smoke clears or the water recedes, we’ll go right back to building up the same areas and then being “surprised” the next time the worst happens… because we do an amazingly shity job of assessing risk.