The virtue of Prime…

After getting my notice of another Amazon Prime subscription price increase, I’m realizing that I either need to start using it for more than watching 10 episodes of The Grand Tour a year or get rid of it. I signed up way back when Prime’s major benefit was two day shipping on books. Although it offers many more features now, I find I’m barely using it for any of them. With many of items I’ve bought from Amazon recently not making the 2-day shipping window and/or being damaged to some degree in packing or transit, it’s starting to feel like less of a bargain overall – especially when Amazon has opted to push it over the $100 price point.

I’m well aware that arguing over the value of $21 per year increase is patently ridiculous on its face, but there’s just something about that three-digit bill that really sets me wondering just what the hell I’m paying for and if it’s actually worth it. In all likelihood I’ll just go along letting apathy and inertia carry it along, but don’t let that in any way be confused with my willingness to bitch and complain every year when that $120 bill shows up in my list of financial transactions… because I still want my dented and damaged crap showing up in two (or three or four) days.

I supposed that’s what Amazon has been counting on all along.