Missing the mark…

Online marketing has a long and impressive history of trying to sell people things they don’t really need. With their add on items and overwhelming presence on social media, the “things” are hard to miss most of the time. Some people find targeted advertising intrusive, personally I’m a bit more ambivalent about it. That ambivalence comes largely because of how often Amazon and the other online retailers shoot their shot and get it laughingly wrong.

My all time favorite is still the real estate company in New York City that somehow ended up with me in their target demographic for “people who want to live in New York and have $2.5 million to spend on an apartment.” There’s literally no part of that estimation that they got right, though in their defense I’m sure the apartments they were hawking were very nice.

The add that’s giving me the most current belly laughs is brought to you by Amazon, who seems determined to sell me a “Ember Temperature Control Ceramic Mug, Black.” I like tech as much and in some cases more than the next guy, but I have never sat down with a steam cup of coffee and thought, “You know what I need? I need a battery powered, rechargeable ceramic mug that I can control from my phone.” The idea of needing such a thing has simply never occurred to me. I mean I can melt my face off well enough after an hour or two with coffee traveling in one of my $12 Yeti knock off mugs.

I’m all for the forward march of technology, but paying an extra $67.99 for the added “benefit” of the mug having a battery with a one hour run time feels, well, just a little bit like someone’s trying to solve a problem that no one really has.

Breaking up with Amazon…

I’ve always wanted to like Amazon. A million years ago they were a place where you could find all sorts of reading material that your small local bookshop didn’t carry or that they didn’t have much interest in getting for you. Time passes. Things evolve. Amazon is now all things to all people – literally where you can go to but everything including the kitchen sink, listen to streaming radio, or find a bit of in-house produced “prestige television.”

The more Amazon has grown, the larger their catalog of merchandise has become, the worse the overall experience of dealing with them is. Over the last 12 months I’ve received more damaged items and made more returns to them than I have in my entire time as an Amazon customer up to this point. It’s a pity, because Amazon is just so damned convenient. 

I won’t go so far as to say I’m parting company with Amazon – but I can go out of my way to make them a vendor of last resort. Even if that means a bit more inconvenience and expense for me, I’m just petty enough to put my money where my mouth is. I’ve cancelled my subscriptions and know that means spending extra time to find books coming from Powell’s, Barnes & Noble, or searched out from individual used book shops. It means either shlepping out to the local Petco for dog and cat food or finding more consistent online sellers. It means getting use to paying for 2-day shipping in some cases. 

Sure Amazon’s customer service is always quick with a refund or offering up a replacement, but being johnny on the spot with those things shouldn’t be the norm. If they’re not interested in delivering a product not beat to shit or spewed open inside the carton during shipment, they’re not interested in hanging on to at least this one customer. Sure, losing a couple thousand dollars a year in revenue isn’t going to break Amazon, but it’s the one voice I know capitalism understands when echoed by enough mouths… and all because the world’s greatest retailer can’t be bothered by a bit of proper product packaging.

Amazonia…

The internet is filled with opinions lamenting the decision to locate Amazon’s two new headquarters offices in New York and Northern Virginia. Opponents decry the local tax breaks used to lure in this whale of a business. They decry the traffic it will bring. They lament that the high paying jobs advertised as arriving with Amazon might not go to someone already in the local community. Lastly, they gnash their teeth at the very existence of such a corporate colossus.

The fact is, if New York and NoVA wanted to take a pass on Amazon, there are plenty of communities who would be happy to look past those issues to the virtue of having 50,000+ new jobs forming part of their tax base. They’d realize the sheer volume of other, smaller businesses that will crop up around such megalithic organizations as Google – the coffee shops, and restaurants, dry cleaners, and the inevitable technical support infrastructure that takes root to support big businesses while they focus on “core competency” that all create jobs and bring in taxes.

Look, I accept that bringing in a business like Amazon isn’t a silver bullet. Over eager local governments have a tendency to give away the store to draw in companies of that stature. To me, that says more about bad negotiating on the part of local government than it does a problem with having Google show up next door.

I’d be curious to know, of course, how many of these opinion leaders who rail against Amazon are happily using Alexa, or watching Prime videos, or enjoying their regular free 2-day shipping. Maybe none of them, but I suspect the number is far more than zero. The point is, if you have a problem with the deal Amazon worked out to locate their new headquarters complexes, your issue should be more with local government than with Amazon. I’m as big a critic as anyone when Amazon drops the ball, but in this case, all I see is a corporation following the best interests of the company and its shareholders… you know, doing exactly what a business is supposed to do.

Personally, I’m glad I don’t live anywhere within 50 miles of what is sure to be a traffic snarling nightmare. Dropping a massive distribution center ten miles from the house was more than adequate support from Amazon to help meet my consumer requirements. Where the locate or what they do with their fancy new three-headed corporate hydra is all fine with me just so long as they keep it in one of those fast growing urban centers I hear so much about and way the hell away from my nice quiet woods.

What Annoys Jeff this Week?

1. Losing my mind. Any time I leave the house I carry my wallet, a wristwatch, and a pocket knife. Stopping to pick them up on my way out the door happens just by force of habit. When I come home, I set them down in exactly the same place every single time. It’s a usually foolproof system that works for me. Except for the one day when it don’t. Walking out of the house “unarmed” isn’t life altering. I could have gone to the local bank branch for cash in a real pinch. It’s mostly the inconvenience of it. Plus, knowing that for some reason i deviated from what should be a perfectly repetitive routine makes me wonder what else I missed…. and that bugs the hell out of me.

2. George R. R. Martin. I swore to myself I wasn’t going to give George R. R. Martin another nickel until he gave us the next proper installment of the Song of Ice and Fire series by delivering The Winds of Winter. Of course my resistance caved immediately when Amazon put the option to pre-order Blood and Fire directly in front of my face while I was looking for something totally unrelated.

3. Cecil County Public Works Department. The CCPWD took the last three months turning what was once a tree-canopied country road into my neighborhood into what looks like a 1/2 scale model of Route 40. Sure, the old road lacked a shoulder, two full sized pickup trucks could barely pass in opposite directions without rubbing mirrors, and getting distracted meant running into the ditch or driving headlong into a tree. It was the thoroughly un-modern counterpart to what I’m sure is a well-designed and engineered modern road. It also lacks 100% of the soul and beauty of the road it replaced, which is part of the reason I moved way the hell down here to the end of the peninsula to begin with.

It was a weird day…

Today was weird. Unfortunately it was almost certainly the kind of weird that should probably stay embargoed for blogging purposes. It’s a shame, really, because those usually make the most interesting stories. Sigh. Maybe someday when I don’t have to at IMG_3043least be minimally concerned with not throwing too large a wake all over everything. For tonight, though, you’re just going to have to accept my pronouncement that it was, indeed, weird on all counts.

Instead of that, let’s focus instead on the glorious news that Amazon has started shipping my “Fall release” preorder books. I buy a lot of second hand reads, but for some authors I’m willing for fork out the premium to have them brand spanking new. Plus, it feels good buying from a source where a living author, who is presumably making a living from his writing, is going to get a cut of the proceeds. There are million good books out there you can have access to for next to nothing, but helping to make sure new material stays in the pipeline feels like the right thing to do now and then.

When I’ve already got 100+ books sitting on a shelf waiting to be picked up, you could be forgiven for thinking adding two more to the stack wouldn’t make me unduly happy. In this case, you would be exactly wrong. I get a little sparkle in my eye every time one of these little gems walks through the door. Now if I could just make more time for reading and require less time for weird, I think we’d be all set.

I know Jack…

I want to like Amazon’s new series about the life and times of Jack Ryan. In fact I didn’t just want to like it. I wanted to love it. I wanted to wrap myself in the well-known and comfortable embrace of the Cold War. I have a long history of being willing to read or watch anything if you slap Tom Clancy’s name on the package and this new show isn’t an exception.

The problem isn’t really with the show per se. If you’d have called the lead character Bob Smith it would have made compelling television if you’re a fan of the terrorist hunter genre. My real problem is I’m steeped in the Jack Ryan backstory. Where they’ve changed it to fit this new universe feels jarring – Like the young Ryan having an economics degree and coming out of a big city financial firm instead of a history degree and landing at the CIA by way of a professorship at the Naval Academy or Cathy being an infectious disease specialist in Washington instead of eye surgeon at Hopkins. They’re messing with details I’ve lived with in book and film for decades now.

For me, Jack Ryan and the universe he inhabits are and ought to be products of the Cold War. He should be fighting Commies instead of tracking terrorists through every third-world hell hole we’ve ever seen on the news.

Tom Clancy’s Jack Ryan is a fine show. I’m going to watch it and probably enjoy it instead of shunning it like some kind of disgruntled fan boy. Good as it may be, though, it’s not the Jack Ryan I’d hoped to see on the small screen.

Two out of three…

I have a standing order with Amazon to deliver dog food, cat food, and litter on a monthly basis. It hasn’t been an altogether satisfying relationship thus far. Two out of the last three orders have been what I’ll just call “defective.” Today’s order included a bag of cat food in fine shape, a box of cat litter in fine condition, and a bag of dog food with a blown out corner that emptied half the bag’s contents out into the shipping box.

Look, the dogs loved the fact that I schlepped this 50 pound box through the middle of the house trailing kibble behind me, but it wasn’t the kind of experience I’d have paid for if given the opportunity. I’m a simple guy who just wants things to arrive undamaged. I don’t feel like that’s really an unreasonable position on my part as the consumer.

I dutifully fired up Amazon’s customer service chat and to their credit they immediately offered to ship out another bag of food or give me a refund. The Amazon business model is a real wonder of the modern – as it seems it’s cheaper for them to replace every fourth or fifth thing I buy than it is to spend a few extra cents on proper packaging for their products.

Amazon isn’t the only game in town, but they are generally the most convenient for setting up recurring orders so I’ll keep using them. They’ll keep sending out items in piss poor packaging. I’ll keep sending for replacements. And the whole machine will keep on working. Somehow, though, it feels like there could be a better way.