Long Range or: The Return to Normalcy…

In tense and uncertain times there’s a tendency for all of us to look towards our own personal bubble of responsibility. That’s not a bad thing. Taking care of kith and kin first feels like it could be our oldest instinct.

There’s no point in denying that some people are going to die as a direct result of this virus. Not acknowledging that would be foolish and wrong. For most of us – the vast majority – coronavirus could well end up being not much more than a monumental inconvenience – a way point in life we’ll use to measure other moments against. Twenty years from now we’ll ask whether something happened before or after COVID-19 the same way we do now with September 11th.

That’s all a prelude to saying sooner or later we’ll all get back to living “normal” lives, with the rhythm of nights out, family gatherings, and well stocked supermarket shelves restored. If you accept that there will be a return to normalcy, you owe it to your future self to spend some time thinking about what you want that future world to look like.

In that spirit, I went online last night and placed a few orders for books that have been lingering on my “to read” list. It was nothing crazy – Just four orders each costing less than $15. Each one of those sales went to small, independent book shops. It’s a niche market to be sure, but one I have a vested interest in preserving through the current economic uncertainty. For these small businesses, every dollar coming in will matter as they fight to make good on their rent or finding a way to keep paying their staff. Keeping these businesses alive is important.

Those who have the ability to do so have an obligation to make sure the smalls, locals, and independents are still alive and kicking when we return to normalcy. You’ll regret it if we don’t.